Finding the Value Proposition of a Real Estate Team

What’s the value proposition for a team?

The best real estate teams can communicate why people should work with them. The value proposition lays out the services that will get the results agents value. At 0:25 in the video, you can see some of the services teams share. Take a look at the offerings that demonstrate how you can choose the best support for you to sell real estate. This list can be the model you need to demonstrate team proficiency compared to your market and other competitors. 

Remember to determine what you will net. Return on investment isn’t always determined by money; it’s sometimes based on wellness, ease, and elegance. Consider the following: 

  • Lead generation systems and distribution
  • Future leadership positions
  • Ongoing coaching and training with digital libraries
  • Administrative support (including CRMs and social campaigns)
  • Plug-and-play systems, tools, and financial plans (including tech support)
  • Community within a growth-minded community 
  • Accountability through huddles, meetings, competitions, and tracking
  • Do they have charitable giving?
  • How does the team stack up in your marketplace? What are the results, reputations, and branding?
  • What does the culture look like? Are they celebrating you bringing in a seller client or chastising you because your client needed photos quickly and the team process is slower?
  • Compare their sales price ratio to the market sales price ratio
  • Compare their number of properties sold per agent to the number of properties sold in the market per agent in total market share 
  • Compare closing percent to market closing percent 
  • How long would it take you to get all of this value? 
  • Is it an ecosystem? Are they the only ones who have this? Do they have proprietary systems?
  • Do you have immediate credibility with your clients?
  • Does the team have guarantees (e.g., Love It or Leave It, or ‘You list with me and I buy your new home until we sell your existing home’)?
  • Do they have the ‘easy button’ for consumers so they can, for instance, bundle title, insurance, inspection, home warranty, and maintenance and repair with trusted vendors to save money and time with one-stop shopping?
  • What are the reviews like? Are clients delighted enough with the service so that you can also earn five-star reviews and referrals?
  • Can you interview exited and current members?
  • Are you able to focus on what you love and let go of the rest?

Find what you need and have fun. I also recommend reading “The Millionaire Real Estate Agent” by Gary Keller. Determine if a team is your path at this time—your bank account will thank you. 

Shout out to the Hoffman Murphy Team, the Quinton Group and the Daily Group for being great and effective examples of value proposition

Real estate heroes: Thanks for investing your time here and stay tuned for future videos. If you have any questions about this topic, don’t hesitate to reach out to me. I’d love to hear from you.

What Is a Buyer Proposition?

Here’s what you should consider when creating your buyer proposition.

What is a value proposition for a buyer? The best real estate agents should be able to communicate why people should hire them to help them buy a property. A buyer proposition lays out the services that will get the results buyers value.

 

Take a look at the measurements of success that will demonstrate that you can find the best property for the best price in the least amount of time with the least amount of hassle. This chart shows your proficiency compared to your market. If you can demonstrate your market knowledge and results with supporting data, that you care and are trusted by other buyers, and that you’re superior or equal to other agents, then your chances of winning that buyer as a  client often increase, and they’ll pay your fee.

  • Pre title
  • Clue report
  • Uncovering hidden stash
  • Door Knocking/Mailing neighbors or absentee owners
  • Calling prospective sellers
  • Attorney networking
  • Social media marketing
  • Local subdivision information (videos)
  • School tours
  • Critical dates
  • Negotiating by winning offers
  • Concierge follow up

How do you stack up in your marketplace? Compare your sales price ratio to the market’s sales price ratio; compare your number of properties sold to the number sold in the market per agent; maybe show how many winning offers you’ve secured within the last 10 offers written. Is your value unique in your real estate market? Can buyers only get this with you? Are you getting pre-title on covering title issues before making an offer? Are you providing a clue report? Give buyers access to the hidden stash of properties by door knocking, sending mail to neighbors or absentee homeowners, calling prospective sellers not yet on the market, and networking with divorce, probate, and trust attorneys.

 

“The best real estate agents should be able to communicate why people should hire them.”

 

Engage in Facebook marketing to let others know what your buyer’s needs are and provide your buyers deeds, bylaws, and videos of local subdivisions. Set up school tours and have after-move-in neighborhood intro parties. Provide trusted vendors and crucial dates to help them stay abreast of the transaction. Guide them on how to beat multiple offers by reviewing what a winning offer looks like in the beginning.

 

Promise and provide unmatched service. Do you have guarantees like “love it or leave it?” Do you store all their data for years, including their appraisal and inspection so if they ever need anything you’re the trusted resource? Do you provide a one-stop shop service with title, insurance, inspection, home warranty, and maintenance and repair with your trusted vendors to save buyers time and money? You can even provide a lender or Keller Mortgage to help make the house more affordable and bulletproof your results and value.

  •  Love It or Leave It
  •  Buy New house until Old house Sells 
  • Pre Close Document Review and Utility Transfer, Escrow Set Up and Release

Are you delighting with your service so you earn five-star reviews and at least one referral per relationship? Are you prepared for every appointment by previewing all active properties? Have market comparable data for the area and neighborhood. Build rapport, determine motivation, and enjoy the experience.

Post Closing: 
  • Data Storage including Inspection, appraisal, (for refinance ease) neighborhood information including by laws and restrictions
  • One Stop shop – title, appraisers, lender, vendors, insurance, movers
  • Delight with Service
  • Earn 5 star reviews and referrals by Building Lifetime Relationships
  • Continually Staying in Touch

I suggest reading “The Millionaire Real Estate Agent,” chapter three, page 95, figure six: The Top Ten Service Areas of the Buyer Value Proposition. Determine your unique value proposition to buyers and your bank account will thank you.

 

If you have questions about buyer value propositions or any other real estate matter, call or email me. I would love to speak with you

655 Allen Road, Milan, MI – Ann Arbor Area Real Estate for Sale

655 Allen Road

Bedrooms: 4

Bathrooms: 1.5

Sq. Feet: 1,460

Related Links

View Extra Photos for 655 Allen Road

View a Virtual Tour of 655 Allen Road

Visit our Website for a Complimentary MLS Search

What a find in the city of Milan! This charming 4 bedroom home sits on a deep .90 acre lot filled with beautiful, mature shade trees. You’ll feel at home from the moment you step through the front door. From the cozy screened porch to the classic floor plan with plenty of original charm intact, this home is brimming with potential. Main floor master suite with a private half bath is a true luxury. A spacious kitchen and formal dining room, with darling corner built-in. New flooring and paint has just been completed throughout much of the home – and all that’s left for you to do is move right in and enjoy! As an added bonus, there is a 2 car detached garage. Great location close to schools, shopping and restaurants. Walk able to downtown Milan! Schedule your private showing of 655 Allen Road today!

Additional Ann Arbor Area REAL ESTATE Listings

11764 Dexter-Pinckney
9123 Austin Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

615 N Main, Chelsea, MI – Ann Arbor Area Real Estate for Sale

615 N Main

Bedrooms: 3

Bathrooms: 1.5

Sq. Feet: 1,622

Related Links

View Extra Photos for 615 N Main

View a Virtual Tour of 615 N Main

Visit our Website for a Complimentary MLS Search

This Chelsea charmer serves up plenty of 1900’s charm and comes complete with a backyard oasis – all just a short stroll to downtown! The park-like lot backs up to Lett’s Creek and Veterans Memorial Park and it’s fully fenced with lots of mature shade trees. The retention pond behind the fence line ensures that your view will remain unspoiled! Inside, you’ll find space for all of life’s needs including 3 bedrooms, a full bath and a powder room plus a formal living room, formal dining room and a family room with cozy wood stove that steps out to an expansive deck with pergola. The spacious kitchen has plenty of storage, butcher block countertops and all appliances are included. Enjoy downtown Chelsea from the front screen porch or take a quick walk to events, shopping and dining! One bedroom on the main floor. 1.5 car garage. 13 month home warranty included.  You’ll want to call this house home!  Schedule your private showing of 615 N Main today!

Additional Ann Arbor Area REAL ESTATE Listings

11764 Dexter-Pinckney
9123 Austin Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

6191 Schuss Crossing, Aspen Ridge Village – Ann Arbor Area Real Estate for Sale

6191 Schuss Crossing

Bedrooms: 2

Bathrooms: 2

Sq. Feet: 1,525

Related Links

View Extra Photos for 6191 Schuss Crossing

View a Virtual Tour of 6191 Schuss Crossing

Visit our Website for a Complimentary MLS Search

Welcome Home! Move right in to this spacious 2 bedroom, 2 full bath ranch condo in Aspen Ridge Village! All the conveniences are on the main floor, including the laundry room. Step inside to slate tile in the entryway. The large kitchen features granite counter tops, stainless appliances and a large pantry. The kitchen opens to the great room/dining room combo with vaulted ceiling, fireplace and door wall to a Trex deck. The master bedroom is bright and sunny with 4 large windows, plus it has it’s own private 4 piece bath with a soaking tub and a walk-in closet. Rounding out the floor plan is an additional bedroom/study and a full bathroom. The full basement with egress window is plumbed for a bath and ready for your finishing touches. Residents of Aspen Ridge Village enjoy community walking trails, pool and playground. If you’re ready for easy first floor living.. request a private tour of 6191 Schuss Crossing today!

Additional Ann Arbor Area REAL ESTATE Listings

11764 Dexter-Pinckney
9123 Austin Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

11764 Dexter-Pinckney Road, Pinckney, MI – Ann Arbor Area Real Estate for Sale

11764 Dexter-Pinckney

Bedrooms: 3

Bathrooms: 2.5

Sq. Feet: 3,127

Related Links

View Extra Photos for 11764 Dexter-Pinckney

View a Virtual Tour of 11764 Dexter-Pinckney

Visit our Website for a Complimentary MLS Search

Step inside utopia! This home offers a compound-style concept providing both privacy and flexibility and it’s all nestled into a tranquil oasis surrounded by a 92 acre nature preserve! There are 3 buildings on the property: the main house, the guest house and an artist’s studio with two car garage. The main house is a ranch style home offering 1534 square feet of living space. It features a custom kitchen with professional grade appliances, Provenzale sable tile, custom fireplace surround, a beautiful oak library and more! The guest house adds 1584 square feet of living space. This freestanding 2 story addition was added in 2006. It features an open concept floor plan with a walkout basement, full bath, kitchenette and breathtaking screen porch with mezzanine. The studio/garage is heated and has natural gas and electric. The 3 buildings flow seamlessly together via the connecting landscape. Cascading ponds and terraces adjoin the buildings and create a cohesive feel. This home is filled with custom artisan features and antiques throughout, ask for the list! Every single piece of this home has a story worth telling. Perfect for the multi-generational family, house guests, a flexible work from home space, artist’s studio or even a vacation rental opportunity! Call today to experience this amazing property for yourself! 11764 Dexter-Pinckney Road is a one of a kind sanctuary!

Additional Ann Arbor Area REAL ESTATE Listings

9123 Austin Road
860 Chicago Drive

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

909 N Prospect, Ypsilanti, MI – Ann Arbor Area Real Estate for Sale

909 N Prospect

Bedrooms: 3

Bathrooms: 2

Sq. Feet: 1,134

Related Links

View Extra Photos for 909 N Prospect

View a Virtual Tour of 909 N Prospect

Visit our Website for a Complimentary MLS Search

Calling all first-time home buyers! You will not want to miss this affordable, updated ranch home located in Ypsilanti Township close to Prospect Park and within walking distance to Depot Town. Step inside to fresh paint and a spacious floor plan with hardwood and beautiful moulding and trim. You can’t help but feel at home! The updated kitchen boasts a decorative tile backsplash and all appliances are included. This home features 3 bedrooms, 2 full, updated bathrooms, a screen porch, a 2 car garage and a shed. There is also a large fenced yard for your furry family members or to see how your garden grows. Lots of curb appeal! Updates include: furnace (2014), windows (2014), roof (home, garage and shed 2019), water heater (2020), dishwasher (2018). Whether you’re commuting to the Big House or the big D, the location could not be better. And at this price, it will not be available for long! Call today to schedule your private tour of 909 North Prospect today!

Additional Ann Arbor Area REAL ESTATE Listings

9123 Austin Road
415 Wilkinson

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

9123 Austin Road, Saline, MI – Ann Arbor Area Real Estate for Sale

9123 Austin Road

Bedrooms: 5

Bathrooms: 3

Sq. Feet: 2,696

Related Links

View Extra Photos for 9123 Austin Road

View a Virtual Tour of 9123 Austin Road

Visit our Website for a Complimentary MLS Search

This gorgeous country home is priced under appraised value! Truly a sparkling diamond to be treasured and you must come inside to believe it. Perfectly updated while showcasing original scrolling custom woodwork, large 10 inch baseboard, trim and moldings and extra wide staircase. This 5 bedroom 3 full bath home merges the new with the old. Solidly built in 1915 with hardwood flooring on first and second floor. Second floor is carpeted. Thermo windows, large bay in living room, granite counter tops in the spacious kitchen with newer appliances and Merillat Cabinetry. A reverse osmosis water filtration system, a new foundation in 1993, and an insulated Bilco door are just a few of the wonderful updates. Enclosed 27’x9′ Porch with placement windows. Outside features; wonderful perennial gardens and nicely landscaped patio, vinyl siding, new roof in 2013, covered porch, 2 car garage and 2 driveways. This home backs to an open green field with pastoral views. Do not miss this beautiful home, 9123 Austin Road should be on your short list!

Additional Ann Arbor Area REAL ESTATE Listings

415 Wilkinson
3211 Haab Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

860 Chicago Drive, Grass Lake, MI – Ann Arbor Area Real Estate for Sale

860 Chicago Dr, Grass Lake, MI 49240 860 Chicago Drive860 Chicago Dr, Grass Lake, MI 49240

Bedrooms: 2

Bathrooms: 1

Sq. Feet: 936

Related Links

View Extra Photos for 860 Chicago Drive

View a Virtual Tour of 860 Chicago Drive

Visit our Website for a Complimentary MLS Search

Wonderfully remodeled ranch home from the outside to the inside. Would make a perfect starter home or income opportunity. You will enjoy two nice sized bedrooms with plenty of closet space. The primary bedroom has a ceiling recess and places to decorate. The bright kitchen comes with all appliances and a skylight to let the sun in. The great room has a volume ceiling and another skylight. Nice bath has been remodeled and is sharp! Outside has a fenced back yard to herd in your kids, pets or both. This home has deeded access to Little Pleasant Lake (it shows as Welsh Lake on Google but it is Little Pleasant). This lake is a 115 acre all sports lake connected to the Waterloo State Recreation Area. Updates include: Kitchen, paint, carpet , bathroom, tile, porch, and fence. If you want Grass Lake Schools with low Leona Township taxes this home is the one. Make an appointment today, don’t miss out on 860 Chicago Drive!

Additional Ann Arbor Area REAL ESTATE Listings

415 Wilkinson
3211 Haab Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.

2672 Roseland Drive, Ann Arbor, MI – Ann Arbor Real Estate for Sale

2672 Roseland Drive

Bedrooms:3

Bathrooms: 2.5

Sq. Feet: 1,793

Related Links

View Extra Photos for 2672 Roseland Drive

View a Virtual Tour of 2672 Roseland Drive

Visit our Website for a Complimentary MLS Search

This sleek mid-century designed home is highlighted by walls of windows, an expansive living room with masonry gas fireplace. The large dining area is open to the living room and the adjacent kitchen that features abundant white cabinetry. Enjoy a 3-season screened porch while gazing at deer and wild turkeys in a yard which provides exceptional privacy, mature trees and backyard woods all viewed from a lovely elevation. 3 large main-floor bedrooms, 2 tiled full baths and large laundry room with direct outside access. The lower level features a family room with a gas fireplace, half bath, two additional bedrooms, and access to a great workshop in the 2-car attached garage. Other features are: township taxes, coveted Huron River Heights neighborhood, short walk to Skyline High School and just a few minute drive to downtown. Freshly painted exterior, new septic tanks. Tranquility awaits you at 2672 Roseland Drive.

SELLER SAYS

I love that our property is located near downtown Ann Arbor, which is a vibrant college town. It is home to the University of Michigan and Michigan Medicine. Their presence attracts a variety of professionals and students from both the U.S. and abroad. Nearby are Eastern Michigan University and Concordia University. Ann Arbor is home to museums, music, drama and many other cultural venues. A variety of religious denominations hold services downtown and nearby.

The neighborhood that we live in has a peaceful ambiance of woods, wildlife, and friendly neighbors. People walk and jog around the neighborhood and always stop and chat with each other. Folks are a welcoming mix of ages and interests. We have had neighborhood potlucks. We also love to eat out, some of our favorite restaurants are The Pizza House, The Jolly Pumpkin or Metzger’s on the west side.

A variety of grocery stores are near such as Plum Market, Kroger, Busch’s, Arbor Farms and Whole Foods. Meijer and Target are also close by.

Our home is situated on wooded acreage with homes spaced to maximize privacy and panoramic views. With easy access to M-14 and I-94 it’s easy to travel in any direction one need for business or pleasure. The floor plan has provided flexibility in use throughout the growth and maturing of our family. Ann Arbor has great schools, Skyline High School is within walking distance. The elementary school and middle school are close as well.

We enjoy walking to the Huron River or going to the Barton Dam Picnic area. Many folks kayak or canoe, and fish on the river. We also enjoy reading and have a branch library nearby. Nicola’s Books is a great independent bookstore in Ann Arbor.

Additional Ann Arbor Area REAL ESTATE Listings

415 Wilkinson
3211 Haab Road

Toth Team Worldwide Network

Keller Williams Realty

Toth Team Worldwide Network has global aspirations and a growth strategy to meet the modern needs of clients around the world. Toth Team Worldwide Network is among the top one percent of REALTORS® nationally. They have been featured on House Hunters HGTV, and are proud to be the only trusted agent endorsed by celebrity Martin Bandyke on red 107.1. and the exclusive real estate agent for 102.9 W4Country.

Toth Team Worldwide Network exceeds Client expectations while delivering top performance in the purchase or sale of residential real estate worldwide.